How can you:

- quickly measure site’s SEO?
- estimate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a site marketer, data is the single most powerful weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with information, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own information to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your business.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your SEO progress quickly and easy, just like thousands of SEO marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure audit data

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